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BRANDING, WEB, SOCIAL MEDIA, PRINT, EMAIL
Cigna Healthcare:
Advancing Healthcare Thought Leadership
Overview
During my time at Summer Friday, I had the opportunity to work extensively with Cigna Healthcare across more than 10 departments. Our team delivered a wide range of materials, including direct mail, sales presentations, videos, landing pages, and journey maps.
Background
Cigna Healthcare, a leading player in the healthcare industry, sought to bolster its brand presence and thought leadership through innovative marketing initiatives.
Client Objectives
Establish Cigna as a thought leader in the healthcare sector.
Enhance online engagement and visibility.
Create tangible communication touchpoints to engage and inform the audience.
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