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BRANDING, WEB, SOCIAL MEDIA, PRINT, EMAIL

Evernorth
Health Services

At Summer Friday, I embarked on an exciting journey with Evernorth Health Services, contributing to the inception and evolution of its brand identity. As a key player in the creative process, I played a crucial role in shaping the brand's tone, messaging, and overall image. 

RECOGNITIONS:

dotCOMM Awards 2023  

  • 2x Platinum award winning for Evernorth ESI Health Care in Focus Campaign.

My work spanned a diverse range of deliverables, showcasing versatility and innovation. From long-form white papers to eye-catching flyers, impactful direct mail campaigns, engaging landing pages, emails, and compelling social media assets, I crafted visual content that left a lasting impression. Rich media elements and interactive PDFs added an extra layer of dynamism, ensuring a seamless and immersive brand experience.

Collaborating closely with the Evernorth Health Services team, I delved into the nuances of the brand's ethos and aspirations. Through extensive design iterations and thoughtful consideration, I developed visual content that not only resonated with the brand's core values but also adhered to a cohesive set of guidelines.