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BRANDING, IDENTITY, ART DIRECTION

The Pizza Forge Branding

Overview

"The Pizza Forge" brand was conceptualized with the aim of merging the timeless appeal of traditional pizza-making with the craftsmanship and mystique of medieval blacksmithing. The concept revolves around the idea of a pizzeria where pizzas are not just cooked, but forged with passion, skill, and dedication. From the moment customers step through the door, they are transported to a world where pizza-making is elevated to an art form, and every bite tells a story of passion, craftsmanship, and flavor.

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