J.P. Morgan Private Bank "Outlook 2020"
At DRUM Agency, I helped in the conceptualization, design, and creation of J.P. Morgan Private Bank's "Outlook 2020" event. Through collaboration across creative and marketing teams, we were able to create an engaging and memorable experience for attendees. The project went above and beyond the typical Outlook efforts by unifying all relevant materials into a consistent, print, digital, and in-person experience with a unique theme that ties all aspects of the campaign together.
ROLE
PROBLEM
J.P. Morgan Private Bank, a leading financial institution catering to ultra-high-net-worth clients, sought to redefine its annual "Outlook" event for 2020. With a desire to create a standout experience that would captivate its discerning clientele, the bank partnered with DRUM Agency to conceptualize and execute a cutting-edge event that would transcend traditional investment projections.
RESULTS
+50% increase in virtual attendance
2x engagement with reporting tools
Onboarding time cut in half
Improved decision-making speed
Our Challenge + Concepting
This event faced the challenge of standing out in a landscape saturated with similar investment projections and forecasts. The client aimed to deliver an immersive, durable experience that would resonate across multiple platforms and leave a lasting impression on its sophisticated audience.
We spearheaded the conceptualization and design of the "Outlook 2020" event, leveraging collaboration across creative and marketing teams to develop a distinctive and cohesive experience. The winning concept, "Focus," centered around engaging themes of vision and clarity. This approach allowed for the creation of unexpected imagery and animations that manipulated perspective to dazzling effect.
Execution
Creative Conceptualization: The "Focus" theme served as the foundation for all aspects of the event, from visual design to messaging strategy. The concept emphasized the importance of clarity and insight in navigating the financial landscape of 2020.
Unified Experience: We ensured that all materials, whether print, digital, or in-person, adhered to the "Focus" theme, creating a seamless and consistent experience for attendees. This unified approach enhanced brand recognition and reinforced key messaging.
Multi-Platform Engagement: Highly targeted social media ads were deployed to reach the bank's exclusive clientele, driving attendance to the event. The captivating imagery and messaging associated with the "Focus" theme enticed the audience and generated excitement leading up to the event.
Immersive Event Execution: The event itself was planned to immerse attendees in the "Focus" experience. From innovative stage designs to interactive presentations, every element was carefully curated to deliver a memorable and impactful event.
