TradeStation
As the digital landscape evolves, so do the strategies for engaging with audiences. In the case of TradeStation, a comprehensive approach was adopted to enhance brand visibility, educate the audience, and foster a sense of community. This case study delves into the methods employed to create compelling imagery and content across various channels, with a focus on social media, as well as exploratory initiatives extending into print and immersive events.
ROLE
PROBLEM
TradeStation, an online brokerage firm, recognized the importance of maintaining an active and engaging presence on social media platforms.
RESULTS
+621% Lift in engagement rate
+26% Increase in social followers
-60% Decrease in cost per-engagement
+450% Average per-post engagement vs. competitor
Challenges + Approach
With the goal of strengthening brand identity and providing valuable content to their audience, the company tasked a team with the responsibility of creating and curating imagery and content for their social media channels.
Generating 5+ pieces of content weekly for social media required careful planning and coordination.
Balancing the promotion of TradeStation's strengths with addressing audience needs for informative and educational content on trading strategies.
Ensuring that the content produced felt authentic and native to each social media platform.
Content was designed to highlight TradeStation's strengths while addressing audience needs for news and education on trading strategies. This involved a mix of promotional posts, educational content, and market updates.
Morning Market Recap | Tune In/Inspiration
Trader Questions Answered | Education/Connect
Patterns 101 | Education/Inspiration
Trading Rules | Education/Connect
Trade That Trend | Tune In/Education/Inspiration
Immersive Event
A significant endeavor involved conceptualizing and executing an immersive in-person event at the Oculus in New York City. This event aimed to provide attendees with a firsthand experience of TradeStation's offerings while fostering networking opportunities within the trading community. At the heart of this event was the "Fresh Look" pop-up barbershop, strategically positioned within the bustling environment of the Oculus. Here, attendees were invited to indulge in complimentary haircuts, blue dye jobs, and shaves, creating a unique and memorable experience.
Amidst the buzz of activity, TradeStation representatives conducted live demonstrations of the platform, offering insights and guidance on its features and functionalities. Engaging attendees with interactive trivia sessions, they fostered an atmosphere of camaraderie and shared learning within the trading community.
The Results
The consistent posting of high-quality content led to a significant increase in engagement across TradeStation's social media channels. By adopting a multifaceted approach to content creation and engagement, TradeStation successfully enhanced its brand presence across various channels.
Winner of 2019 CMA - Content Marketing Awards Social Publishing Campaign.
TradeStation's social media campaign was recognized for its excellence in content marketing
